About
I began my career as a graphic designer in 2010. I quickly became captivated with combining beautiful design with function.
Over the years I’ve designed and built successful brands, launched best-selling books (selling over 1 million copies), designed web apps that have acquired over 1 million leads, and designed web-based products that have grossed over 8 figures.
I spend my time working as the Sr. Vice President of Design and Technology at StoryBrand / Business Made Simple / Coach Builder.
In 2022 my family and I packed a few suitcases and moved from Nashville, TN to Portugal where we spent two wonderful years exploring Europe and filmed our adventures along the way. When I'm not hypnotized by the dim glow of a screen, I enjoy helping my wife build her business.
I believe creativity is re-invented with each experience. It is a continued process of growth.
Publications, Podcasts & Awards
International Business Times UK
Customer-Led Design: Kyle Reid Reveals the Secret Weapon SaaS Companies Overlook
International Business Times UK is a global publication focused on technology, innovation, and business leadership. I was interviewed for a feature about the customer-first approach behind the success of StoryBrand.ai. I shared how integrating customer feedback at every stage — from pre-launch to post-launch — shaped our feature set, improved user retention, and led to faster product iteration. The article highlights my belief that building great products starts with listening closely to real users, even before launch day.
The Village Voice
How Kyle Reid’s Interface Design is revolutionizing AI outputs
The Village Voice is a long-standing publication known for its cultural and business commentary. I was featured in an article on how to simplify the product creation process for entrepreneurs and teams. The article explored how aligning vision, user needs, and execution can accelerate product development and reduce costly missteps..
Marketing Made Simple Podcast
EP #36 — How Design Can Help (and Hurt!) Your Revenue
The Marketing Made Simple Podcast provides weekly practical tips to make your marketing easy and make it work! It has over 3 million lifetime downloads, is on the highly esteemed HubSpot Podcast Network, and at one point was the #1 marketing podcast in the U.K. on Apple Podcasts. I was invited on to talk about how I use images within the software and products I build. The episode has been listened to in countries all over the world including The United States, Canada, Australia, United Kingdom, Germany, South Africa, China and more.
Keap.com
Published Article
The editorial team at the CRM platform Keap.com requested I write an article about my ground-breaking 5-step launch process that was published on their business and marketing educational website.
Business Made Simple Podcast
From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid
The Business Made Simple Podcast teaches listeners how to run and grow a business. It has over 21 million lifetime downloads, 4 million of those were in 2023 alone and is on the highly esteemed HubSpot Podcast Network. I was invited to be interviewed on the podcast to teach others how about my 5-step launch process. The episode has been listened to in countries all over the world including The United States, Canada, Australia, United Kingdom, Germany, South Africa, China and more.
Made Simple Summit
Live Speaking Event
The Made Simple Summit is a yearly live event hosting hundreds of marketers, entrepreneurs and business coaches from all over the world. Each year they gather to gain key insights from industry leaders that can help them grow their businesses. I was invited to speak about how to design and build products with the end user in mind.