Coach Builder

The Leading Membership Helping Coaches and Consultants Grow Their Business.

I was responsible for speaking into the development of the product, create the brand, design assets to launch the companion book, merchandise, art direct the marketing campaign assets, art direct the course video graphics, and design the UI/UX of the online web-based application. The online web app contains software tools to help coaches build a client list, set trackable goals, wireframe their website, and write effective emails … some of which leverage AI.

My role extended beyond supporting Coach Builder’s proprietary material. We have lunched partnerships with other brands including Will Guidara’s “Unreasonable Hospitality” and Michael Hyatt’s “Full Focus Planner”. All of which required operating within their brand ecosystems and building and launching campaigns consistent with their brand guidelines.

MY ROLES

ART DIRECTION

LEAD CREATIVE

LOGO/BRAND DESIGN

UI/UX DESIGN

PRODUCT STRATEGY

MERCHANDISE DESIGN

SOCIAL & EMAIL PROMOTION DESIGN