Business Made Simple

On-Demand Courses for Business Owners and Certification for Business Coaches

Business Made Simple is an online platform that helps small business owners grow their businesses and increase profitability. It offers on-demand courses, member webinars, and a supportive community to teach a simple, six-step plan for success. The platform also has a Certified Coaching program that trains coaches to use proven strategies to help their clients thrive. This program has created a global network of professionals who share the mission of helping businesses succeed.

I joined Business Made Simple in April 2019 and helped launch the brand and product as the Senior Vice President of Design and Technology. From day one, I’ve focused on weaving the power of story into the design, branding, and marketing to make the platform more engaging and meaningful for users. I lead the design and development teams, working to create user-friendly products that truly connect with people.

MY ROLES

ART DIRECTION

LEAD CREATIVE

LOGO/BRAND DESIGN DIRECTION

UI/UX DESIGN

PRODUCT STRATEGY

MERCHANDISE DESIGN

Marketing campaign DESIGN

Business Made Simple On-Demand Courses Web Application

Brand and Launch Campaign Assets

In collaboration with the Business Made Simple marketing team’s lead-generating efforts, my team designed dozens of high-value social marketing assets, email marketing assets, and PDFs over the years. Below is a small sample of that work.

Book Launch

I played a key role in building a successful brand around the Business Made Simple book launch. I art directed the cover design, photo shoots and built the assets to support the launch.

Brand

Art directed logo and brand design by me. Logo design by Matt Lehman.